From the LA Times:
The problem for the new GOP gubernatorial faces is they are not instantly available to the media glare in Washington. The advantage for the new GOP gubernatorial faces is they are not instantly available to the media glare in Washington. And, therefore, they are fresh.
And BJ is nothing but fresh:
The one-time House member abandoned Washington to return home to run his once-locked down, inevitably corrupt Democratic state with his conservative Republican principles, balancing the budget.
He's 37 (roughly half the age of the party's losing presidential candidate last fall), the son of a successful Indian immigrant, with an attractive family, a good speaker.